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Courses listing

CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
CEU
Learn how service cycle durations are measured and how “revenue per available seat hour” (revPASH) is calculated and applied
School of Hotel Administration, eCornell
$
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
CEU
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
CEU
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
CEU
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
CEU
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$
CEU
In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
CEU
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
CEU
Select and implement pricing strategies to increase revenue; assess the financial impact of revenue management strategies
School of Hotel Administration, eCornell
$
CEU
Learn the process of devising the specific actions needed to enable the brand to attain performance goals.
School of Hotel Administration, eCornell
$
CEU
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$

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