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Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
Use forecasts to predict demand and explore how demand influences other organizational functions
School of Hotel Administration, eCornell
$
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$

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