Skip to main content

Courses listing

Customer Engagement Cycle
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
Hotel Revenue Management
CEU
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
" "
CEU
Use statistics and test hypotheses to forecast uncertain outcomes. Apply a level of scientific rigor for better results.
School of Hotel Administration, eCornell
$
Non-Traditional Applications of Hotel Revenue Management
CEU
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
" "
CEU
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
Marketing the Hospitality Brand Through Digital Media
CEU
Enhance your organization’s engagement through emerging-media marketing
School of Hotel Administration, eCornell
$
" "
CEU
Develop a data-driven, systematic approach to group pricing
School of Hotel Administration, eCornell
$
CEU
Explore decision frameworks used to create ideal capital structures & learn strategies for fundraising and project investment
School of Hotel Administration, eCornell
$
" "
CEU
There is a difference between being a manager and a leader. Learn the difference and become a respected leader in this field.
School of Hotel Administration, eCornell
$
Search Engines and Online Selling: Stimulating Incremental Demand
CEU
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$
CEU
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$
Building a Resilient Services Marketing Information System
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$

Pages