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Courses listing

CEU
Explore how pricing and distribution strategies can directly affect demand for your service.
School of Hotel Administration, eCornell
$
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CEU
Develop a data-driven, systematic approach to group pricing
School of Hotel Administration, eCornell
$
Target your stomer
CEU
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
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Credit
This course explores communication practices and theories as they are observed in personal and professional contexts.
College of Agriculture and Life Sciences
$
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CEU
Learn to focus on key organizational processes to develop a strong service culture and exceptional customer service.
School of Hotel Administration, eCornell
$
Prisons
Credit
Explore how ideas about personal responsibility and assumptions about race have shaped the American penal system.
School of Continuing Education and Summer Sessions, College of Arts and Sciences
$
Hotel Revenue Management
CEU
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
Search Engines and Online Selling: Stimulating Incremental Demand
CEU
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$
Practicing Servant Leadership
CEU
Using cases and a proven listening model, assess and develop your listening skills to foster an ethical service culture.
School of Hotel Administration, eCornell
$
A yellow road sign with diverging arrows
Credit
Examine visuals drawn from advertising, TV, movies, and other media to see how they influence us.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Customer Engagement Cycle
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$

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