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Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$
Lead tech teams to top performance.
eCornell, College of Engineering
$
Take your analytical capabilities to the next level by modeling simultaneous decisions to optimize outcomes.
School of Hotel Administration, eCornell
$
Develop a data-driven, systematic approach to group pricing
School of Hotel Administration, eCornell
$
Strategically develop and manage a great brand.
College of Business, eCornell
$
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$
In this series, you will identify where you fit in the power hierarchy of your organization.
School of Hotel Administration, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
Learn how to structure successful hotel real estate and management contracts so they are a win/win for all involved
School of Hotel Administration, eCornell
$

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