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Courses listing

CEU
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
CEU
Using cases and a proven listening model, assess and develop your listening skills to foster an ethical service culture.
School of Hotel Administration, eCornell
$
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
CEU
Learn how service cycle durations are measured and how “revenue per available seat hour” (revPASH) is calculated and applied
School of Hotel Administration, eCornell
$
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
CEU
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
CEU
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
Credit card numbers overlaid across a ten dollar bill
Credit
Learn how the price system affects the production of goods as well as who benefits from it and who influences it.
School of Continuing Education and Summer Sessions, College of Arts and Sciences
$
CEU
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
CEU
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$
CEU
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
Global Business Strategy
Credit
Prepare yourself to serve in the international business world by gaining a basic understanding of global business.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$

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