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Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
Explore how pricing and distribution strategies can directly affect demand for your service.
School of Hotel Administration, eCornell
$
Learn the process of devising the specific actions needed to enable the brand to attain performance goals.
School of Hotel Administration, eCornell
$
Collect data to understand potential outcomes and address business problems. Evaluate decision implications on stakeholders.
School of Hotel Administration, eCornell
$

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