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Courses listing-old

Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Properly planning a draft beer system is essential, but equally important is understanding your market and clientele.
School of Hotel Administration, eCornell
$
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Learn how the price system affects the production of goods as well as who benefits from it and who influences it.
School of Continuing Education and Summer Sessions, College of Arts and Sciences
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
This course explores communication practices and theories as they are observed in personal and professional contexts.
College of Agriculture and Life Sciences
$
Explore decision frameworks used to create ideal capital structures & learn strategies for fundraising and project investment
School of Hotel Administration, eCornell
$
Learn how to play to your team’s strengths for improving the guest experience to grow your business.
School of Hotel Administration, eCornell
$
Build a culture that positions your team and organization to deliver customer service excellence, every time.
School of Hotel Administration, eCornell
$
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
Enhance your organization’s engagement through emerging-media marketing
School of Hotel Administration, eCornell
$
Value the intellectual property rights created in management contracts; learn how to determine the cost of mortgage loans
School of Hotel Administration, eCornell
$

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