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Courses listing

Marketing Analytics
Certificate, CEU
Leverage the power of data to optimize marketing targeting, positioning, and results.
Johnson, eCornell
$
CEU
This course will prepare participants to contribute effectively to initial decisions relating to full-service hotel planning.
School of Hotel Administration, eCornell
$
Digital Photography Certificate
Certificate, CEU
Visualize the world as a photographer.
eCornell, College of Arch, Art and Planning
$
CEU
Learn the specifics of hotel planning and how successful hotel projects are coordinated.
School of Hotel Administration, eCornell
$
CEU
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
Team meeting at a table to communicate corporate issues
Certificate, CEU
Build a career in corporate communications and crisis management.
College of Business, eCornell
$
CEU
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
CEU
Value the intellectual property rights created in management contracts; learn how to determine the cost of mortgage loans
School of Hotel Administration, eCornell
$
CEU
Explore how hotel investors separate ownership from control of the hotel, and examine the two major decisions faced by owners
School of Hotel Administration, eCornell
$
Integrated Marketing 360
Certificate, CEU
Integrate essential knowledge from three strategic areas of marketing to build a comprehensive certificate program.
Johnson, eCornell
$
CEU
Produce accurate occupancy forecasts and forecast hotel cash flows; estimate hotel values; learn to gather supporting data
School of Hotel Administration, eCornell
$

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