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Courses listing

A compass with points of place, promotion, price, and product
CEU
Explore how pricing and distribution strategies can directly affect demand for your service.
School of Hotel Administration, eCornell
$
Leafy greens on a plate in the shape of a dollar sign
CEU
Select and implement pricing strategies to increase revenue; assess the financial impact of revenue management strategies
School of Hotel Administration, eCornell
$
A hand writing various marketing terms
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
Several people working at table with a word cloud on the table
CEU
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
Silver tray being opened with coins underneath
CEU
Learn how to get a hold of your organization’s finances and make informed decisions based on profit and performance.
School of Hotel Administration, eCornell
$
Two arrows arcing upward over several tall buildings
CEU, Certificate
Gain a deeper understanding of hospitality revenue and distribution to help your bottom line
School of Hotel Administration, eCornell
$
Nine different scenarios of three cartoon people sitting at a table together
CEU
Explore how the relationship between revenue and both meal duration & occupancy can profoundly affect the bottom line
School of Hotel Administration, eCornell
$
Hands holding a tablet that says "hotel deals"
CEU
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$

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